Kim Kardashian Calls Out Kris Jenner Over “Bad Timing” After NikeSKIMS Launch—And Fans Are Loving It!

Kim Kardashian isn’t one to stay quiet—especially when it comes to business. The reality star and business mogul publicly called out her momager, Kris Jenner, for an ill-timed social media post that directly clashed with her brand-new NikeSKIMS collaboration.

Kim’s Multi-Billion Dollar Deal with Nike

Kim, 44, recently announced a major partnership between her shapewear empire, SKIMS, and sportswear giant Nike. The highly anticipated collaboration, dubbed NikeSKIMS, aims to redefine athletic wear for women by blending high-performance design with body-sculpting innovation.

“Introducing NikeSKIMS. A new brand coming this spring for the body-obsessed. Designed to sculpt and engineered to perform,” Kim shared on Instagram, unveiling the partnership.

Nike, struggling to reignite its appeal in the women’s market, saw an immediate 3% rise in shares after the announcement—solidifying SKIMS’ growing power in the fashion and sports industry.

But just as Kim was basking in the hype and success of her game-changing deal, Kris Jenner—arguably the mastermind behind the Kardashian-Jenner empire—threw an unexpected curveball.

Kris Jenner’s “Bad Timing” Post Sparks Drama

Only a few hours after Kim’s NikeSKIMS reveal, Kris took to Instagram, posting a promotional shot of herself wearing Alo Yoga apparel.

“Cozy days in my @alo,” she captioned the post, showing off a dark gray tracksuit and crisp white sneakers.

It didn’t take long for Kim to notice the not-so-subtle competition—and she wasn’t having it.

“Did you really have to post this on the same day as my NikeSKIMS announcement?!?!?!” Kim wrote under the post, calling out her mother in classic Kardashian style.

Fans React: “You Are NOT Stopping Momma Kris”

Kris hasn’t responded to Kim’s comment, but that didn’t stop fans from chiming in with hilarious reactions:

“Where do you think you get that hustle muscle from? You are NOT stopping momma Kris.”
“And here we all thought Kim was her favorite 😂”
“This is why she gets her 10% cut, Kim!”
“Your mom is the boss. She can do what she wants! 🥰🤣”
“Time to have mom sign a non-compete.”

One fan even joked, “@kimkardashian I guess there goes her 10%, huh? 😂😂”—a playful nod to Kris’ legendary “momager” commission.

NikeSKIMS: The Game-Changing Partnership

While the Kardashian-Jenner drama entertained fans, NikeSKIMS remained the real star of the moment.

The collection will feature:
✅ Sculpting training apparel
✅ Athletic footwear
✅ Performance-enhancing accessories

Nike, which has struggled to keep up with brands like Lululemon, Alo Yoga, and Vuori in the women’s activewear market, hopes this strategic collaboration will reinvent its female-focused line.

“This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation,” said Nike President Heidi O’Neill.

SKIMS, already valued at $4 billion, will now make a serious entry into the world of performance sportswear.

All’s Well That Ends Well? Kris Makes Amends

Despite her marketing misstep, Kris later redeemed herself by sharing articles celebrating Kim’s NikeSKIMS deal in her Instagram stories.

Whether it was genuine support or damage control, one thing’s for sure: Kris Jenner plays by her own rules.

And in the Kardashian empire, business is always personal.